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Research papers

Mobile= location= effect

This paper reports on two studies researching the effect of mobile location-based ads to perceived intrusiveness of those ads. For the reported studies, shoppers received an ad on a smartphone in a simulated 3D supermarket (projected in four...

Catalogue: Congress 2011: Impact
Authors: Marnix van Gisbergen, Arief E. Hühn, Paul E. Ketelaar, Vassilis-Javed Khan, Koos Nuijten
September 18, 2011
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Citation

van Gisbergen, Hühn, Ketelaar, Khan and Nuijten (2011a, September 18). Mobile= location= effect. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobile-location-effect